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Chanel is launching a digital passport to replace physical authenticity cards in its bags, which will be accessible through a scannable metal plate in the product. This will enable the brand and consumers to immediately .CHANEL & moi is designed to strengthen the unique bond you have with CHANEL, helping you taking care of your bags, small leather goods and Ready-to-Wear pieces, throughout their whole life. Book an appointment in our ateliers or boutiques. Goodbye serial stickers and authenticity cards! Chanel bags starting with the 21A collection will switch to a new microchip authentication system. Here's the scoop.
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Chanel is launching a digital passport to replace physical authenticity cards in its bags, which will be accessible through a scannable metal plate in the product. This will enable the brand and consumers to immediately recognise authentic products and ensure after-sales services such as repairs are only provided for genuine bags. On Tuesday, the French luxury brand announced its Spiral Curve 01 and 02 handbags will come equipped with their own digital product passports, or DPPs.
New regulations from the European Commission will require fashion and other consumer goods to be fitted with unique digital product passports as early as 2026. At BoF’s VOICES 2023, the CEO of Arianee demystifies the future of digital product passports and their ability to reimagine fashion brands’ revenue stream. In 2021, Franck and Eon partnered with the Prince of Wales (now King Charles) to receive a commitment from the CEOs of brands including Burberry, Stella McCartney and Brunello Cucinelli to introduce digital IDs across all products by 2025. Digital product passports can enable companies to establish a new channel for direct engagement with customers, regardless of whether the item was purchased directly from the brand or from a. The new Chanel RFID Microchip, authenticity plate, & serial number explained. Read about the Chanel et Moi Programme & how to register your new microchip bag.
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A Digital Product Passport is a digital record that provides information about a product and its value chain from its inception to landing on local shelves. This includes everything from the origin of the product, materials used, environmental impact and disposal recommendations.
CHANEL & moi is designed to strengthen the unique bond you have with CHANEL, helping you taking care of your bags, small leather goods and Ready-to-Wear pieces, throughout their whole life. Book an appointment in our ateliers or boutiques.
Goodbye serial stickers and authenticity cards! Chanel bags starting with the 21A collection will switch to a new microchip authentication system. Here's the scoop.
Chanel is launching a digital passport to replace physical authenticity cards in its bags, which will be accessible through a scannable metal plate in the product. This will enable the brand and consumers to immediately recognise authentic products and ensure after-sales services such as repairs are only provided for genuine bags. On Tuesday, the French luxury brand announced its Spiral Curve 01 and 02 handbags will come equipped with their own digital product passports, or DPPs. New regulations from the European Commission will require fashion and other consumer goods to be fitted with unique digital product passports as early as 2026. At BoF’s VOICES 2023, the CEO of Arianee demystifies the future of digital product passports and their ability to reimagine fashion brands’ revenue stream. In 2021, Franck and Eon partnered with the Prince of Wales (now King Charles) to receive a commitment from the CEOs of brands including Burberry, Stella McCartney and Brunello Cucinelli to introduce digital IDs across all products by 2025.
Digital product passports can enable companies to establish a new channel for direct engagement with customers, regardless of whether the item was purchased directly from the brand or from a. The new Chanel RFID Microchip, authenticity plate, & serial number explained. Read about the Chanel et Moi Programme & how to register your new microchip bag.
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